Showing posts with label email marketing. Show all posts
Showing posts with label email marketing. Show all posts

Tuesday, February 4, 2025

4 Ways to Promote Your Blog Using E-mail Listings

When it comes to survival in blogosphere, it's all about connections.  All those links and good word thrown in by happy and loyal readers and visitors do wonders for promoting your blog and spiking its traffic.  And then, there are those e-mail listings – e-mail addresses and names of people who just might be interested in becoming regular recipients of information and news from you.  If you want to give your blog a fighting chance, here are 4 tips on how to promote your blog using e-mail listings:

Target, target, target.

If you have to start promoting your blog now, then start right.  Carefully determine your 'market' – the type of readership you want to focus on and the type of visitors you want to bring in.  This can vary greatly, depending on the main theme of your blog.

Look at your main subject and the sub-topics you regularly write about.  Who would want to read your blog on a regular basis?  What kind of topics would they want to find in your blog?  Once they find their way to your site, would they stick around and look at your other entries?  

Would they participate in any polls, discussion boards and forums you might offer or at least leave a comment?  Furthermore, would the people in your e-mail listings be willing to promote your blog to others or mention it on their own blogs?  With a targeted e-mail listing, the answer to these questions is a resounding yes.

The point here is simple: the market for your blog is already out there.  It's now up to you to let them know who and what you are and where they can find you.  By focusing on promoting your blog to highly targeted e-mail listings, you can avoid marketing to that segment of blog visitors that: a) are totally uninterested in what your blog has to offer, b) are only partly interested and cannot be relied on to stay for long and c) have vague interests and may or may not be willing to participate or sign up for your promotions.

Offer relevance at all times

If you are unable to use relevance in your invitations, it will be like throwing thousands of invitations to a violin concerto in a gym full of wrestling fans.  You probably could hit a few bull's eyes and some might be even willing to give your invite a try but the meager results will not compensate for the sheer effort and resources you will be using.

Avoid wasting your precious energy by ensuring that when you promote your blog using e-mail listings, it will be relevant enough for the recipients to respond positively to.

Be clear about your motives

The people who belong to your e-mail listings may be very familiar with the industry by now.  When promoting your blog, make sure you state in clear terms what the blog is about, what subject(s) will be offered and how they can respond.  

Don't hide behind vague terms or try to be mysterious.  Remember that your e-mail list has plenty of other options out there, blogs that are willing to state their offerings in clear, understandable language.

Allow your e-mail listings the freedom to opt out

So maybe you've garnered some terrific responses from your initial foray into opt-in subscriptions with your e-mail listing to promote your blog.  Does that mean risking a percentage of that number to unsubscribe by offering an opt-out option?  Definitely.

Allowing new members obtained from your e-mail listings to opt-out is not only polite, it also shows professionalism on your part.  Withholding the opportunity for subscribers to unsubscribe is considered rude and makes you seem desperate for readers.  

If you choose this method of retaining your readers, you risk being ridiculed in the industry.  If word gets around, you could risk losing even more potential leads for your e-mail listings.  To gain respect and eventually, a loyal following for your blog, promote it with your visitors' interests in mind.

Friday, March 31, 2023

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Sunday, May 3, 2020

You've GOT to get an Autoresponder!

Although they aren't THAT expensive, most newcomers shy away from the inevitable... you HAVE to  get an Autoresponder to be really successful. You see, your goal is to not only make sales, but to build up a list of followers to sell to time and again. You may form a bond with them, so that they become even more than just customers, but the point is, without them,  you can't really be guaranteed to make continuous sales.  Your autoresponder will be the place where you email lists will reside, and  you will be able to send them messages from there.

The best Autoresponder for Internet Marketers has been touted to be Aweber. Aweber has the best deliverability rates, but has gotten a bit pricey as of late. You can still pay under $20 per month for their service, but as your list grows, your costs will grow quickly as well. Nevertheless, it is the Autoresponder of choice. A close second is Get Response. Get Response does not have the incredible deliverability of Aweber in tests that we have performed, but is good enough to get by. If you want an Autoresponder with no monthly fees check out >>> Sendiio

Once you get your Autoresponder service become accustomed to it through the in-house tutorials they have for you. It is vital you understand it inside and out. You will be able to send out "broadcasts" or "blasts" as they are called whenever  you wish to your entire list of leads, OR you can schedule them to go out in timed intervals known as "followups".

Don't skimp on this. If you get roped into so called lead generation Autoresponders, you not only are likely to end up with one of these three down the road, but you may lose your list when you make the switch.

To your Success