Wednesday, December 14, 2016

Low Cost Leads Equals Duplication

Congratulations! You have just signed up your first person into your ground-breaking opportunity!
It took you a little while to convince him or her that starting a business does actually take them spending a little money. So they sucked it up, balanced their checkbook, and came up with the $25-$100 or more to join your company.

After providing you with a few excuses as to why they didn't want to call their friends and family before they have success first, how easy do you think the next task of telling them they need to spend another $100 - $300 or more for leads will be?

They are out business before they even start!

The best thing you can do for your business, is have some inexpensive lead options available with a low sticker shock so that your new members will take the next crucial action step, exposing people to their business.

Besides the fact that a new person will need time and practice getting comfortable on the phone, you do not have to be calling $4/lead leads to find good people for your business.
I'm sure you are familiar with the saying, "Make up in numbers, what you lack in skill!" This is critical for your new members to understand, so they do not get frustrated and give themselves the time necessary to succeed.

Find a source of leads where you can get a good balance of quality leads for a good price. Leads that are slightly aged are a fantastic way for both the new members and veterans alike to get practice, sort through larger amounts of prospects and to find those superstars hidden in each lead batch.

When your new member is trained properly and has a few hundred calls under his or her belt, then start mixing in the more costly leads.

Do not forget, as your new member gets better on the phone, their leads will magically get better, regardless of the age or quality of the lead.

To your online success,


Saturday, December 10, 2016

Fresh Leads Versus Aged Leads- The Verdict Is Still Out

You are excited! You just started up your networking business and you are ready to launch your business to the world by purchasing a list of leads of people that are hopefully just as excited about a life without financial woes and time freedom as you are and then it hits you... $4.00 a lead. Ouch! You quickly calculate that it will cost you $400 to hopefully be able to talk to 100 people about your business. Ouch again! Are these $4.00 leads worth the price? This is where the age-old debate of quality versus quantity begins. Any industry veteran will tell you, the secret to being successful in networking is not selling people on your opportunity, rather it is sorting through enough people to find those right people for your opportunity. It is quite simple really. The more people you talk to, the more people you will find that are right for your business. This is especially important when you are first starting out. It takes time, practice, and patience to earn the confidence that will be necessary to increase the number of people that are attracted to you. Yes, I said attracted to you. Most often a prospect will be willing to join your company because they have connected with you and feel that you are the one that can help them become successful. However, unless you are natural born leader with an instant knack for the phone, you might have to stumble through a few hundred calls before you get enough practice with your script to come across as confident and comfortable. So what is the solution? Most likely, these same leads that are being sold for $4.00 as a live lead or phone interviewed lead will be sold again as an aged lead for a fraction of the cost. If you look around you'll see them called aged leads, 7-14 day old, etc. Yes they have been contacted once, twice, or more, before you receive them, however for the fraction of the cost they can fit into anyone's budget. There are two main things you need to keep in mind: 1) Not every opportunity is right for everyone. 2) Not everyone is as charming as you! Even if other people have called these leads before you, the opportunities they are representing may not have been a right fit for them. Or perhaps they may not have felt comfortable with the other people. When you first chose the company you are with now, did you look around first to see what your options were before joining? Most prospects will often want to evaluate different opportunities before making their life changing decision. So are $4.00 leads worth it? Absolutely! But only after you are ready for them, so you can make the best of them. But until then, why not start off with a lead that began as a high quality or premium lead that is aged slightly so that you can purchase substantially more. Remember, it's about finding quality people, and the more people you talk to, the more quickly you will find them. The right people will be receptive to you, whether they filled out a form today, or a week ago. As you get more experience and practice. Start combining the higher quality or fresher leads with your aged leads to experience both. You will figure out what balance of leads will work best for you and your budget. Parting Tip: As you get better, your leads will get better, regardless of the age or quality of the lead.